This blog site will be dedicated to sharing ideas on how we can develop a personality that will win more contracts and build successful design teams.  If you’re good at what you do, you might as well have fun doing it.

How many times have you sat in a meeting, and when the “technical guy” starts talking, you can honestly feel the energy leaving your body as your brain goes into a semi-comotase state.  This has happened to me numerous times, particularly when it happens to be at some seminar.

As the lights dim, and the PowerPoint presentation displays slide after slide of scatter plot diagrams, and the monotone speaker reads each slide word for word – I’m out like a light.  There’s actually a condition for this.  It’s called “narco-lecture”.  I’m not certain if I’m the only person who suffers from this but I’m considering starting up a support group.  Let me know if you have the same issues – and we can hang out.

Now the point is this – of all the people in the world who should be better at effectively communicating – it should be the technical people.  Engineers are not in the marketing business.  The Engineering Canons require that we tell the truth, work in our areas of expertise and hold paramount the safety, health, and welfare of the public.  By very nature, we should be able to effectively communicate to the public and our clients without putting them to sleep or confusing them.

So we generally need to work on getting better at this industry wide.

Now here’s the good news.  Through extensive unverified analysis, it has been proven that the better your personality is, the more contracts you’ll get for your company.  All things being equal, people like to work with people they like and get along with.  If you’re good at what you do and can provide high value for your client, then having a relatable personality is the killer combination that will pay dividends time and time again.

Some things you’ll have absolutely no control over – but developing your personality is entirely within your control.  No excuses, get better.  I’ve personally failed at this so often in so many situations that it’s almost humorous.  So, over the years I’ve learned to laugh at myself and occasionally, I get to laugh at others.  Mostly good times for all.

I hope that through these posts, I get to add value to you and in return you can add value to others.

“Everyone thinks of changing the world, but no one thinks of changing himself.” – Leo Tolstoy

Posted in Blog
3 comments on “Introduction
  1. Shea Thomas says:

    Hear hear!

  2. Laura Kroeger says:

    So how did you overcome your personality challenges? This should be a great next blog…

    • jburke316 says:

      That is a great question. I will be talking about this during my speech in Steamboat Springs next week. I’ll start posting more of this type of information after the conference. See you there.

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