A land of cows and bees


Right now I am managing the most exciting and multifaceted project of my career. It’s a multi million dollar legacy type project that is going to completely change and redevelop an older part of our city. I’ve been working on this project for over five years and we are still 3 years away from the grand opening.

Like any project of this type – I cannot do it alone. In fact, it’s impossible to do anything of significance by yourself. Because of this, I find myself constantly casting the vision as I bring new people and companies onto the team. I sometimes feel as though I’m repeating myself over and over again, but the reality is that in order to create a clear vision, I need to continually articulate the who, when, why and how’s. The most important being the why. Why do we do the things we do day in day out?

It’s about the end goal, not the process. If I don’t talk about how amazing and satisfying the end project is going to be, it would be easy to get bogged down in the day-to-day tasks.

I’m reminded of when God talked to Moses about the Promised Land. God told Moses, I have prepared a land for you – a land flowing with milk and honey. Coming from a steady diet of manna for breakfast, lunch and dinner – milk and honey must have sounded like eating on a Disney Cruise for the rest of your life.

When casting the vision, it’s important to focus on the end result, not the work associated with the goal. What’s important isn’t what God said. Rather what He didn’t say. He didn’t tell Moses there was a land full of cows and bees.

A land full of cows and bees just sounds like a bunch of work. Feed the cows; milk the cows; and clean up after the cows. Take the honey from the bees; get stung by the bees; take more honey from the bees. You get the picture. But a land flowing with milk and honey doesn’t sound like work that sounds like paradise.

The same is with any project – you have to sell the vision. What’s it going to feel like when you see kids playing in the river, fishing in the lake, strolling along the trails, riding the train, and eating some ice cream as they listen to an outdoor concert as the sun sets during a warm summer evening. Priceless. That’s what makes it all worthwhile at the end of the day.

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